Breast milk is best for your baby.

Health Canada, the Canadian Paediatric Society, and the Dietitians of Canada recommend that you exclusively breastfeed your baby for the first 6 months and that you continue to breastfeed for up to 2 years or longer along with complementary foods.

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Similac® Advance® Step 1

Similac® Advance® provides your baby with nutrition beyond DHA.

In fact, Similac® Advance® is easy to digest†, non-GMO*, and made with milk from cows not treated with artificial growth hormones. It contains our exclusive blend of DHA, lutein, and natural vitamin E.‡ Similac® Advance® is a great place to start with formula.

intro-image How to prepare and store baby formula

Nutrition beyond DHA

Because the first year of life is a critical time for your baby’s brain and eye development

  • This Similac® formula has DHA, an omega-3 fat for brain development

    Naturally found in breast milk, DHA, an Omega-3 fat, supports the normal physical development of the baby’s brain and eyes.
    DHA is prone to damage from oxidation — this is why breast milk also contains antioxidants, such as lutein and vitamin E, which help protect fats in body tissues, like DHA, from oxidation.

    When your baby starts eating foods, she will get DHA from fatty fish such as salmon, sardines, and tuna, as well as Omega-3 eggs.

  • This Similac® baby formula contains lutein for brain & eye development

    Lutein is an antioxidant found in breast milk and is concentrated in the baby’s brain and eyes. Similac® Advance® contains lutein.

    Lutein comes from solid foods like leafy greens, corn, and eggs. So, until your baby starts solid foods, she can get lutein from breast milk or infant formulas that are fortified with lutein, such as Similac® Advance® and Similac Pro-Advance®.

  • This Similac® infant formula contains the antioxidant

    Vitamin E is an antioxidant found in breast milk, but not all vitamin E is the same. Similac® Advance® contains natural vitamin E‡. This is the most abundant form of vitamin E found in breast milk and in the infant brain.

    Natural vitamin E is derived from food sources. Rich food sources of vitamin E include dark leafy greens, eggs, fish, nuts, and seeds.

    ¶ RRR-α-tocopherol, provided as d-α-tocopheryl acetate, the most bioactive form of vitamin E.

  • Similac® Advance® is easy to digest†, non-GMO*, and contains our exclusive blend of DHA, lutein, and natural vitamin E. ‡
  • †   Similar to other infant formulas.
  • *   Ingredients not genetically engineered.
  • ‡   RRR-α-tocopherol, the most bioactive form of vitamin E.
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Refer to label for most accurate information. Nutritional composition and ingredients may vary slightly between formats.

POWDER
Per 100 mL at standard dilution

  • Energy (Cal)68
  • Protein (g)1.4
  • Fat (g)3.74
    • Linoleic acid (g)0.53
    • Linolenic acid (g)0.05
    • Docosahexaenoic acid (DHA) (g)0.0068
    • Arachidonic acid (ARA) (g)0.0142
  • Carbohydrate (g)7.3
    • Total dietary fibre (g)-
      • Galactooligosaccharides (GOS) (g)0.4
  • Lutein (mg)0.0076

Refer to label for most accurate information. Nutritional composition and ingredients may vary slightly between formats.

(per 100 mL standard dilution)

  • Vitamin A (IU)190
  • Vitamin D3 (IU)40.5
  • Vitamin E (IU)2.7
  • Vitamin K1 (mg)0.009
  • Vitamin C (mg)10
  • Thiamine (mg)0.08
  • Riboflavin (mg)0.11
  • Niacin (mg)0.72
  • Pantothenic acid (mg)0.3
  • Vitamin B6 (mg)0.04
  • Folic acid (mg)0.007
  • Vitamin B12 (mg)0.0002
  • Biotin (mg)0.003
  • Choline (mg)10
  • Inositol (mg)4.0
  • Calcium (mg)53
  • Phosphorus (mg)29
  • Magnesium (mg)5.2
  • Sodium (mg)18
  • Potassium (mg)80
  • Chloride (mg)44
  • Iron (mg)1.2
  • Zinc (mg)0.5
  • Copper (mg)0.05
  • Manganese (mg)0.005
  • Iodine (mg)0.013
  • Selenium (mg)0.0013
  • Ash (g)0.4
  • Carnitine (mg)1.0
  • Taurine (mg)4.5
  • Tryptophan (mg)24
  • Nucleotides (mg)7.2
INGREDIENTS

Lactose, dry skim milk, high oleic vegetable oil (safflower or sunflower), soy oil, coconut oil, galactooligosaccharides (GOS), whey protein concentrate, whey protein hydrolysate, potassium citrate, calcium carbonate, M. alpina oil*, tricalcium phosphate, potassium hydroxide, C. cohnii oil**, soy lecithin, magnesium chloride, sodium chloride, choline bitartrate, ascorbic acid, L-tryptophan, ferrous sulphate, taurine, m-inositol, cytidine 5'-monophosphate, disodium guanosine 5'-monophosphate, ascorbyl palmitate, disodium uridine 5'-monophosphate, zinc sulphate, d-α-tocopheryl acetate, adenosine 5'-monophosphate, L-carnitine, mixed tocopherols, niacinamide, calcium d-pantothenate, copper sulphate, vitamin A palmitate, thiamine hydrochloride, pyridoxine hydrochloride, riboflavin, lutein, folic acid, manganese sulphate, β-carotene, phylloquinone, biotin, sodium selenite, potassium iodide, vitamin D3, cyanocobalamin.

May contain: potassium chloride. Contains: milk, soy.

  • * Source of arachidonic acid (ARA).
  • ** Source of docosahexaenoic acid (DHA).

Refer to label for most accurate information. Nutritional composition and ingredients may vary slightly between formats.

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Membership benefits

  • Join the Similac® Club to receive coupons, rebate cheques and more

    coupons and rebate cheques

  • Similac infant formula doodle.

    samples or equivalent value

  • Join the Similac® Club to receive an information starter pack and more

    support and advice

† Offer received may vary depending on your location and baby's date of birth.

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    • †Not derived from human milk; identical structure to 2'-FL found in breast milk.
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QUESTIONS AND ANSWERS

  • How to prepare baby formula?

    Refer to the product label for complete preparation instructions.


    Your baby’s health depends on carefully following these directions. Wash hands thoroughly with soap and water. Proper hygiene, preparation, mixing and storage are important when using infant formula. Use as directed by your health care professional.


    WARNING: Powdered infant formulas are not sterile and should not be fed to preterm, low birth-weight or immunocompromised infants unless directed and supervised by a health care professional. Never use a microwave oven to warm formula; serious burns can result. Test temperature before feeding to avoid scalding the baby’s mouth.


    Directions for preparation and use of powder baby formula – Must add water


    1. Wash hands thoroughly with soap and water.
    2. Sterilize equipment:
      • Place washed bottles, nipples, rings, caps, and all preparation equipment in boiling water and keep at a rolling boil for 2 minutes.
      Sterilize water:
      • In another pot, boil water at a rolling boil for 2 minutes. Cool to room temperature.
    3. Prepare formula using enclosed scoop – See MIXING GUIDE on label. Return dry scoop to container.
    4. Cap bottle; shake well; attach nipple. Once feeding begins, use within 1 hour or discard.

    Storage: Once mixed, refrigerate bottles immediately; use within 24 hours. Store powder formula container under normal room temperature conditions. Once opened, use contents within 1 month. Do not reuse container.


    Directions for preparation and use of concentrated liquid formula – Must add water


    Must add equal amounts of water (boiled and cooled to room temperature) and concentrated liquid formula.

    1. Wash hands thoroughly with soap and water.
    2. Sterilize equipment:
      • Place washed bottles, nipples, rings, caps and all preparation equipment in boiling water and keep at a rolling boil for 2 minutes. 
      Sterilize water for formula:
      • In another pot, bring water to a rolling boil for 2 minutes. Cool to room temperature.
    3. Prepare formula – Must add water
      • Clean top of can. Shake well before opening.
      • Pour equal amounts of concentrated liquid formula and cooled sterilized water into bottle – See MIXING GUIDE on label.
    4. Cap bottle; shake well; attach nipple. Once feeding begins, use within 1 hour or discard.

    Storage: Cover prepared bottles and opened cans and refrigerate immediately; use within 48 hours. Store unopened cans under normal room temperature conditions. Avoid extreme temperatures.


    Directions for preparation and use of ready-to-use formula - Do not add water


    59-mL plastic bottles:

    1. Wash hands thoroughly with soap and water.
    2. Place washed nipple, ring and cap in boiling water and keep at a rolling boil for 2 minutes.
    3. SHAKE BOTTLE WELL before opening and twist-off cap.
    4. Attach nipple. Once feeding begins, use within 1 hour or discard.

    235-mL plastic bottles:

    1. Wash hands thoroughly with soap and water.
    2. Sterilize equipment: Place washed cups or bottles (if needed), nipples, rings, caps and all preparation equipment in boiling water and keep at a rolling boil for 2 minutes.
    3. Shake bottle well; twist off cap.
    4. If using the Similac® bottle: Attach nipple. If using a different feeding container: Pour formula into cups or bottles. If there is formula remaining in the Similac® bottle, recap, refrigerate and use within 48 hours.
    5. Once feeding begins, use within 1 hour or discard.

    Cans:

    1. Place washed bottles, nipples, rings, caps, and all preparation equipment in boiling water and keep at a rolling boil for 2 minutes.
    2. Clean top of can. Shake well before opening. Pour formula into bottle; attach nipple.

    Storage: Cover prepared bottles/cups and opened bottles/cans and refrigerate immediately; use within 48 hours. Store unopened bottles/cans under normal room temperature conditions. Avoid extreme temperatures. Do not reuse the Similac® bottle.