Does Abbott engage in Online Behavioral Advertising (Re-targeting and Internet-based Advertising)?
Abbott uses third-party advertising companies to place ads on other web sites. These companies may use non-identified information (discussed immediately above) about your visits to Abbott Web Sites and other web sites in order to measure advertising effectiveness and to provide advertisements about our goods and services that may be of interest to you. Like most advertisers, we search for and place advertisements where we think they will be most relevant to customers. One way we do so is by allowing advertising companies with whom we work to place their own cookies when an individual visits the Abbott Web Sites. This enables the advertising company to recognize individuals who have previously visited Abbott Web Sites. When the individual visits a third-party web site (not owned/controlled by Abbott) on which that advertising company has purchased ad space, the advertising company can then recognize the individual’s interest in our products and services and deliver one of our advertisements.
Some of the Abbott Web Sites use two Google Analytics Advertising Display Features, which collect information through cookies: Remarketing with Google Analytics and Demographics and Interests reporting. If you would like to opt-out of having your data used by these cookies, please use the Google Analytics opt-out available here: https://tools.google.com/dlpage/gaoptout/.