We understand that families rely on us and we continue to work hard to get our infant formulas on shelves as quickly as possible. Please visit the Similac® Information Centre for product availability updates.

Breast milk is best for your baby.

Health Canada, the Canadian Paediatric Society, and the Dietitians of Canada recommend that you exclusively breastfeed your baby for the first 6 months and that you continue to breastfeed for up to 2 years or longer along with complementary foods.

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Ready-to-use formula: The ultimate in convenience & peace of mind

New parents have so much to think about, but feeding tends to take up a particular amount of brain space—especially in the beginning. After all, newborns eat every 2-3 hours in their first few weeks of life.

That’s why a convenient feeding routine can have such a huge impact. Saving up to 10 minutes of prep time per feeding could give you back 80 minutes of your day if baby eats every 3 hours.

Formula-feeding parents will get these time-saving benefits by choosing ready-to-use formula for their baby’s earliest weeks. There’s no need to worry about whether you mixed enough water—the name “ready to use” says it all!

The convenience of ready-to-use bottles will give you the peace of mind you need to focus on the moments that matter.

Feeding your baby in the first few weeks

Most parents are familiar with that not-so-good feeling you get when baby can’t finish their bottle and the formula ultimately ends up down the drain.

In the first few weeks of your baby’s life, one 235-mL bottle may contain too much formula for one feeding. The good news is that you can split and store the formula, then serve it later when you need it. This is a real time-saver and allows you to use every last drop.

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How to split and store ready-to-use formula?

  1. Shake the bottle well.
  2. Twist off the cap and pour only what you need into a clean, sterilized baby bottle for immediate feeding.
  3. You can leave the remaining formula in its original bottle to portion out again later or pre-portion it into individual bottles so that each bottle is ready to go. Keep this formula covered in the fridge for up to 48 hours. At this point, anything leftover must be discarded.
  4. When your baby is hungry again, pour the refrigerated formula into a clean, sterilized bottle and heat it by placing the bottle in a bottle warmer or a container of warm water.
  5. Once the feeding begins, use or discard the formula within one hour.

Note: Do not microwave formula. Microwaving can cause uneven heating, which can result in hot spots that could harm your baby.

Check out the video below to see all these steps in action: