Breast milk is best for your baby.

Health Canada, the Canadian Paediatric Society, and the Dietitians of Canada recommend that you exclusively breastfeed your baby for the first 6 months and that you continue to breastfeed for up to 2 years or longer along with complementary foods.

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Similac® Simply Nurture

This non-GMO* baby formula is made with fresh milk sourced from grass-fed, free-range cows not treated with artificial growth hormones.

Similac® Simply Nurture contains DHA, an Omega-3 fat, and ARA, an Omega-6 fat, has added lutein, and contains natural vitamin E.

  • *   Ingredients not genetically engineered.
  •   RRR-α-tocopherol, the most bioactive form of vitamin E.
Similac

The first year of life is a critical time for your baby’s brain and eye development.

  • This Similac® formula has DHA, an omega-3 fat for brain development

    Similac® Simply Nurture contains DHA, an Omega-3 fat. DHA is prone to damage from oxidation – this is why breast milk also contains antioxidants, such as lutein and vitamin E, which help protect fats, like DHA, from oxidation.

    When your baby starts eating foods, she will get DHA from fatty fish such as salmon, sardines, and tuna.

  • This Similac® baby formula contains lutein for brain & eye development

    Lutein is an antioxidant found in breast milk and is concentrated in the baby’s brain and eyes. It helps protect fats, like DHA (Omega-3) and ARA (Omega-6), from oxidation.

    Lutein is found in solid foods like leafy greens, corn, and eggs. So until your baby starts solid foods, she can only get lutein from breast milk, Similac® Advance® (Step 1 and Step 2), or Similac® Simply Nurture.

    ‡ Amongst infant formula products available in store. Excluding inherent sources.

  • This Similac® infant formula contains the antioxidant

    Vitamin E is a dietary antioxidant found in breast milk, but not all vitamin E is the same. One of the great things about Similac® Simply Nurture is that it uses natural vitamin E. This is the most abundant form found in breast milk and in the infant brain.

    † RRR-α-tocopherol, the most bioactive form of vitamin E.

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intro-image How to prepare and store baby formula

Refer to label for most accurate information. Nutritional composition and ingredients may vary slightly between formats.

(per 100 mL standard dilution)

  • Energy (Cal)68
  • Protein (g)1.4
  • Fat (g)3.74
    • Linoleic acid (g)0.52
    • Linolenic acid (g)0.05
    • Docosahexaenoic acid (DHA) (g)0.0067
    • Arachidonic acid (ARA) (g)0.014
  • Carbohydrate (g)7.4
    • Total dietary fibre (g) (GOS)0.4
  • Lutein (mg)0.007

Refer to label for most accurate information. Nutritional composition and ingredients may vary slightly between formats.

(per 100 mL standard dilution)

  • Vitamin A (IU)189
  • Vitamin D3 (IU)34
  • Vitamin E (IU)2.8
  • Vitamin K1 (mg)0.0067
  • Vitamin C (mg)10
  • Thiamine (mg)0.08
  • Riboflavin (mg)0.14
  • Niacin (mg)0.71
  • Pantothenic acid (mg)0.4
  • Vitamin B6 (mg)0.04
  • Folic acid (mg)0.0068
  • Vitamin B12 (mg)0.00017
  • Biotin (mg)0.0025
  • Choline (mg)10
  • Inositol (mg)4
  • Calcium (mg)53
  • Phosphorus (mg)28
  • Magnesium (mg)5.1
  • Sodium (mg)18
  • Potassium (mg)83
  • Chloride (mg)44
  • Iron (mg)1.2
  • Zinc (mg)0.5
  • Copper (mg)0.051
  • Manganese (mg)0.013
  • Iodine (mg)0.013
  • Selenium (mg)0.0011
  • Ash (g)0.4
  • Carnitine (mg)1
  • Taurine (mg)4.5
  • Tryptophan (mg)24
  • Nucleotides (mg)7.2
INGREDIENTS

Skim milk, Lactose, High oleic sunflower oil, Soy oil, Coconut oil, Galactooligosaccharides (GOS), Whey protein concentrate, Whey protein hydrolysate, M. alpina oil (a source of ARA), Soy lecithin, C. cohnii oil (a source of DHA), Taurine, L-tryptophan, M-inositol, Cytidine 5’-monophosphate, Ascorbyl palmitate, Disodium guanosine 5’-monophosphate, Disodium uridine 5’-monophosphate, Adenosine 5’-monophosphate, Mixed tocopherols, L-carnitine, Lutein, Minerals (potassium citrate, calcium carbonate, potassium hydroxide, magnesium chloride, sodium chloride, calcium chloride, ferrous sulphate, zinc sulphate, copper sulphate, manganese sulphate, potassium iodide, sodium selenate), Vitamins (ascorbic acid, choline bitartrate, D-alpha tocopheryl acetate, niacinamide, calcium D-pantothenate, vitamin A palmitate, thiamine hydrochloride, pyridoxine hydrochloride, riboflavin, beta-carotene, folic acid, phylloquinone, D-biotin, vitamin D3, cyanocobalamin). As needed: Tricalcium phosphate, Dry skim milk.

Contains: Milk, Soy.

Refer to label for most accurate information. Nutritional composition and ingredients may vary slightly between formats.

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† Offer received may vary depending on your location and baby's date of birth.

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QUESTIONS AND ANSWERS

  • How to prepare baby formula?

    Refer to product label for complete preparation instructions.


    Your baby’s health depends on carefully following these directions. Wash hands thoroughly with soap and water. Proper hygiene, preparation, mixing, and storage are important when using infant formula. Use as directed by your health care professional.


    WARNING: Never use a microwave oven to warm formula; serious burns can result. Test temperature before feeding to avoid scalding the baby’s mouth.


    Preparation instructions for powder baby formula – Must add water


    Powder infant formulas are not sterile and should not be fed to premature babies or babies who might have immune system problems unless directed by your health care professional.

    ADD WATER

    1. Place washed bottles, nipples, rings, caps, and all preparation equipment in boiling water and keep at a rolling boil for 2 minutes. In another pot, boil water at a rolling boil for 2 minutes. Cool to room temperature prior to mixing.
    2. Pour desired amount of boiled, cooled water into bottle.
    3. Using enclosed scoop, add 1 unpacked level scoop of powder to each 60 mL of water. Return dry scoop to container.
    4. Cap bottle; shake well; attach nipple.

    Storage: Once mixed, refrigerate bottles immediately; use within 24 hours. Once feeding begins, use within 1 hour or discard.


    Preparation instructions for concentrated liquid formula – Must add water


    Must add equal amounts of water (boiled and cooled to room temperature) and concentrated liquid formula.

    1. Place washed bottles, nipples, rings, caps, and all preparation equipment in boiling water and keep at a rolling boil for 2 minutes. In another pot, boil water at a rolling boil for 2 minutes. Cool to room temperature prior to mixing.
    2. Clean top of can. Shake well before opening. Pour equal amounts of concentrated liquid formula and boiled, cooled water into bottle. (See mixing guide on label.)
    3. Cap bottle; shake well; attach nipple.

    Storage: Cover prepared bottles and opened cans and refrigerate immediately; use within 48 hours. Once feeding begins, use within 1 hour or discard.


    Preparation instructions for ready-to-use formula - Do not add water


    59-mL plastic bottles:

    1. Place washed nipple, ring, and cap in boiling water and keep at a rolling boil for 2 minutes.
    2. SHAKE BOTTLE WELL before opening and twist-off cap.
    3. Attach nipple.

    Cans:

    1. Place washed bottles, nipples, rings, caps, and all preparation equipment in boiling water and keep at a rolling boil for 2 minutes.
    2. Clean top of can. Shake well before opening. Pour formula into bottle; attach nipple.

    Storage: Cover prepared bottles and opened cans and refrigerate immediately; use within 48 hours. Once feeding begins, use within 1 hour or discard.